Stretch marks: how they form and how to care for your skin gently

Stretch marks are fine lines on the skin that form when the skin stretches faster than it can respond, which is a common change in the body. At first they are usually red or purple, and over time they fade to a lighter shade. Cosmetics cannot remove them completely, but you can care for your skin regularly and with love, for example with Láskykvet whipped body butter. You will find more in the body butters category, and our Advisor can help you choose.

A woman massages whipped body butter into the skin of her belly after a shower

How do stretch marks form?

Stretch marks form in the middle layer of the skin, known technically as the dermis. If the skin stretches suddenly, its supporting fibres become overloaded and a fine groove forms in the deeper layer, which shows on the surface as a line. That is why stretch marks appear mainly during periods of marked change in the body: during growth in adolescence, when weight goes up or down, or when muscle mass increases with exercise. Hormonal changes and genetic predisposition also play their part, so some people get stretch marks after a small change and others not at all. The technical name is striae, from the Latin stria, meaning groove or line. It is the skin's natural response to change, not a sign of neglect. No one needs to be ashamed of stretch marks; they belong to a body that lives and changes.

Where do stretch marks appear most often?

Stretch marks appear where the skin stretches the most. The most common searches are about stretch marks on the belly, thighs, hips, back, breasts and arms. The table below gives you a rough overview of when they usually appear in each place. It is only a general description, not a diagnosis, and every body is unique. Care is equally gentle in all these places; the only difference is how comfortably you can reach them. On the belly and thighs it is easy, while for the back it is worth using a longer sponge or asking someone close to you for help. For the breasts and arms, a lighter texture that spreads easily and does not leave a sticky feeling helps. What matters is that you feel good while caring for your skin, not that you go looking for flaws.

AreaWhen stretch marks appear hereWhat to keep in mind when caring for it
Bellywith a change in body circumference, with a change in weightmassage gently in circular movements after a shower
Thighs and hipsin adolescence, with a change in figuremassage the butter into still slightly damp skin
Backwith rapid growth in pubertyask someone close for help or use a longer body sponge
Breastswith a change in body sizecare for the skin with particular gentleness
Arms and shoulderswith muscle growth from exercisereach for a lighter lotion that spreads easily

They appear in both women and men. In boys and men they are most often found on the back, shoulders and thighs, for example during growth in puberty or with exercise. Stretch marks in puberty are a common companion of growth. Even if you find them unpleasant, they are not a sign of poor care but of a change in the body. As with other changes in the body, none of this is a reason to hide. Many people have them and wear them calmly. If you are interested in the scientific details, you will find them, for example, in an overview of studies on stretch marks (striae distensae) (source: PubMed database). This is scientific literature, so do not expect simple how-tos, but you will certainly learn why they form.

Can stretch marks be removed?

The honest answer is that cosmetics cannot remove them. They are a change in a deeper layer of the skin that creams and butters cannot reach. What cosmetics can do is give the skin care: moisture, softness, scent and a pleasant feeling to the touch. The look of stretch marks changes over time even without any intervention: red and purple lines fade to a lighter shade and so blend with the surrounding skin in the light. That is why it is good to approach them with patience and as part of your own story. If stretch marks bother you because of how they look and you are looking for professional options, talk to a dermatologist, who will explain what is available and what is suitable for you. In the next section we will show you how to care for your skin at home.

A jar of whipped body butter and a soft towel on a wooden table in the bathroom

How to care for skin with stretch marks

Caring for skin with stretch marks is above all a regular, calm ritual. It is not a battle but a moment for yourself, in which you treat yourself to calm, scent and touch. Your body serves you day after day, so it is worth treating it like someone close to you whom you understand. Choose a time that suits you, ideally after an evening shower, when you can pause and are not in a hurry to go anywhere. The routine is simple:

  1. After a shower, gently pat your skin dry, leaving it still slightly damp.
  2. Apply butter or lotion and massage it in with slow circular movements.
  3. Pay attention to the areas where the skin stretches the most.
  4. Every now and then add a gentle body scrub to prepare the skin.
  5. Do not forget to drink enough and wear comfortable clothing.

From our range, whipped butters made from plant fats suit this ritual well; they melt on contact with the skin and have a lovely scent. Lipa whipped body butter is based on sunflower oil, shea butter and mango butter. Láskykvet has a similar base enriched with linden extract and smells of figs and vanilla. If you prefer a lighter texture, reach for a body lotion. Always check the ingredients on the product page, especially if you have sensitive skin, because our butters are fragranced. Remember that no product will remove stretch marks, but it can give you comfort and the joy of regular care. You can read about how to care for your skin with a body scrub in the article 5 reasons why a body scrub should be a regular part of your care.

When to talk to a doctor

Stretch marks are a common change that usually does not need a doctor. Talk to one if they appear suddenly and in large numbers without an obvious change in your body, if they are noticeably painful or itch more than usual, or if redness, swelling or another change in the skin appears with them. The same applies if stretch marks weigh on you emotionally and you want to know the professional options. Cosmetics care for the look and feel of the skin and do not replace a medical examination or treatment. A doctor can assess whether these are ordinary stretch marks or a change that needs different attention, and advise you on what to do next. Do not hesitate to make an appointment if you feel that something is not right.

Did you know…

The technical name for stretch marks is striae, from the Latin word stria, meaning groove or line.

Frequently asked questions

Can stretch marks be removed completely?

Cosmetics cannot remove stretch marks completely, because they form in a deeper layer of the skin. Care such as regularly applying body butter or lotion softens the skin and gives it moisture. The look of stretch marks changes over time on its own, with red fading to a lighter shade. If they bother you, talk to a dermatologist, who can assess the professional options and explain what is suitable for your skin. Until then, treat yourself to gentle, regular care and patience.

How do I get rid of stretch marks on my belly?

You will not get rid of them completely, but you can care for the skin of your belly regularly and gently. After a shower, massage in body butter with slow circular movements, drink enough and enjoy a calm ritual. For questions about professional options, turn to a dermatologist. Fresh stretch marks are more sensitive, so treat them tenderly and avoid rough scrubs and strong pressure. A calm ritual after the shower is the best care for your belly.

What should I do when I notice fresh stretch marks?

Fresh stretch marks are usually red or purple, and the skin around them may be more sensitive. Give it gentle care: after a shower, massage in butter or lotion without strong rubbing and avoid rough scrubs. If they appear suddenly and in large numbers, or if they are painful or itch noticeably, talk to a doctor. If it is a common change in the body, patience and regular gentleness help.

Do men get stretch marks too?

Yes, stretch marks appear in both women and men. In men they often appear on the back, shoulders and thighs, for example during growth in adolescence or when muscle mass increases. The same care helps everyone who wants to soften their skin: regularly applying butter or lotion after a shower, which gives the skin moisture and a pleasant touch. Stretch marks are not exclusively a women's matter, so no one needs to feel ashamed of them.

Why do stretch marks have different colours?

Fresh stretch marks are usually red, purple or pink, and over time they fade to a lighter, often silvery-white shade that blends with the surrounding skin. The colour therefore suggests how long they have been on the skin. For care, what matters is that you treat your skin gently and regularly, whatever the colour. They are part of your body and their look changes over time, so you can return to them calmly and without pressure.

Author: Erika Bundalová, head of production and development at Panakeia SK. She prepared the text based on the actual composition of the products and current cosmetics legislation.